Download Internet Shopping: An OFT market study by Office of Fair Trading PDF

By Office of Fair Trading

In a bit greater than a decade, the net has revolutionised the lives of thousands of its clients. Our examine explores one point of this revolution: its turning out to be use through companies and participants as a retail channel.In 1995, a person looking to buy an previous Betamax video recorder might spend weeks scouring professional retailers and markets, putting ads in creditors’ magazines or calling person purchasers. in the event that they desired to purchase a flight, they can stopover at or name their neighborhood shuttle brokers and wait to obtain the tickets within the submit or gather them in person.If they desired to purchase a former hit music, they can shuttle to the closest list outlets and hunt for it, or order it and decide it up it slow later. they can then force to a neighborhood automobile boot sale, to trawl during the goods on provide from different members, sooner than using domestic with a few bargains.A decade later, with out relocating from their seat, an analogous individual may well locate and purchase the video recorder in mins, in all probability in a foreign country. in the similar hour they can have in comparison flight costs and occasions from many services, obtained and already acquired their ‘electronic tickets’. they can then click a tune obtain web site and be hearing their favorite tune within the related time that it should have taken to prepare to visit the department stores. ultimately, they could receive the discount they got at an internet public sale and depart a few reviews at the website, to enable different consumers understand whether or not they have been happy with the transaction.The scale and development of net procuring is awesome. In 2005, revenues over the web via united kingdom non-financial companies to families have been over £21bn – a fourfold elevate in just 3 years.1 however it additionally increases new questions about hazards and consumers’ self belief while purchasing at a distance, in addition to the relevance and effectiveness of the legislation conserving them, lots of them constructed earlier than the new progress ininternet shopping.As a public authority, whose function is to make markets paintings good for shoppers, the place of work of reasonable buying and selling must give some thought to those matters. This file is helping to fulfill that desire.

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The reasons they gave mainly related to a preference for offline shopping, or a belief that the internet had nothing new to offer: ‘I like to see the goods/try them on before I buy them’ (29 per cent) and ‘there is no need – there’s nothing you can’t buy elsewhere’ (27 per cent). 70 OFT estimate based on Office for National Statistics (2001-2006). 22. In focus groups, participants mentioned a range of reasons for not shopping online, including the need to touch, see or try on a product and assess the quality, which made some reluctant to buy clothes or expensive electrical items online.

For instance, our telephone survey revealed that respondents who had been shopping online for two years or less were more concerned about security (92 per cent) than those who had been shopping for 3-6 years (84 per cent) or seven years or more (76 per cent). Nevertheless, even experienced online shoppers registered high rates of concern. 62. 63. We also found some encouraging evidence that people felt that the internet was becoming a safer place to buy. 98 97 ICO (2005). 98 Consumer Omnibus Survey Report, January 2006.

99 CNP fraud involves stolen card details being used to pay for goods or services over the internet, by phone or mail order. 100 Source: APACS (2007). 7. APACS, the main source of data on card fraud, told us that it was not always possible to be sure how details had originally been acquired, but that most personal and financial data were compromised offline. In our consumer survey, just over half (56 per cent) also considered that credit card details were most commonly obtained offline. 8.

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